Louis Tomlinson has been giving his support to Yorkshire children since 2014. He started by offering up prizes to be auctioned at the annual awards which recognise and celebrate the courage and achievements of children from all across Yorkshire.
In 2014 Louis offered four tickets to see One Direction perform anywhere in the world, according to the Yorkshire Post who help to sponsor the awards, the tickets raised more than £2000 towards the £50,000 total that night which was then matched by St. James’s Place Wealth Management Group .
Launched in 2011, the Yorkshire Children of Courage Awards combine honouring and recognising courageous young people in Yorkshire with raising funds for St. James’s Place Foundation.
The Foundation is the charitable arm of the St. James’s Place Wealth Management Group ( which coincidently Louis’s step father Daniel Deakin works for), and since 1992 has raised and distributed more than £46m to hundreds of charities that work for the direct benefit of economically disadvantaged or socially marginalised young people, the physically disabled, or those suffering from a mental condition or life-threatening or degenerative illness.
On May 6th this year, nominations for this years awards was opened, and with it the official announcement that this year Louis is to be an ambassador for the awards,with the winners being announced in a ceremony in Leeds on 14th October.
Louis spoke about being asked to be an ambassador:
“Children & Yorkshire! Two things close to my heart. It was a very easy yes when I was kindly asked to be an ambassador for the Yorkshire Children of Courage Awards. What these children achieve really is extraordinary, and I look forward to celebrating their bravery, generosity, selflessness and courage.”