On November 20, 2015, One Direction donated a pair or two of their own autographed shoes for the Sellebrity charity auction with 100% of the proceeds benefitting the organization Small Steps Project (http://www.smallstepsproject.org). Harry, Louis, Liam, and Niall, & Zayn have all participated over the years, donating to help this charity.
The Small Steps Project helps children and families, who live on municipal rubbish dumps and landfill sites with donations of shoes and aid that will help them to take small steps out of poverty. The organization has a two-tier approach to helping these families; first, by immediate aid such as giving shoes, hygiene kits and emergency medical aid to protect children in the dump environment, and second, by providing sustainable solutions to enable children to take small steps out of poverty and into education.
They are also working to improve global awareness of international waste systems and the human rights violations encountered by waste scavengers, through documentary films. Here are some examples of their work:
“We are currently delivering hygiene, sanitation and medical care to the children on the Takhmao dump through our outreach program me. But this year we hope to set up a Sanitation Station with the support Of Mott McDonald’s engineers.”
(Photo and description above and below are credited to Small Steps Project)
“Thanks to Festival Reboot we were able to collect 3 tonnes of discarded wellies at Glastonbury this year, which would have taken hundreds of years to decompose on landfill. Instead, we upcycled and redistributed them to people living on landfill to protect hundreds of feet. We were able to turn the waste into a solution rather than contribute to the problem.”
This year, One Direction’s shoes alone generated over £10,000, (1/4th of the entire fundraising fund), their contribution combined with 100’s more from other celebrities, and it created over £40,000 to give to The Small Steps Project.
To learn more about this project and donate, you can check it here: http://www.smallstepsproject.org